As a blogger, you hear so much about “finding your niche”. I’ll admit, I have some knowledge about a lot of things, but just considered “lifestyle” my niche. Since I started this blog late last year, I never really considered narrowing it down. I mean, there are so many things I enjoy reading, talking, and writing about. Why can’t I just do it all? What’s the harm in that? Then I started thinking a bit more and realized a lot of what I was reading was only partially important to me. And there isn’t anything wrong with that at all. We are all different. If we don’t stick to what we know and love, why would anyone want to read what we write?
I read a post recently from a great blogger, Jen Snyder at Women Winning Online. It really struck a chord with me. I instantly knew I had to narrow down and get to the heart of my niche. Why am I blogging? What am I looking for? The answer, in short, is nothing imparticular. BUT I want it to resonate with “my tribe”, people that share some of the same ideas and views. I don’t want to write things that aren’t important to me, just because I want readers. In writing your blog, or anything in your life, FIND YOUR NICHE!
What can help you find your niche? As I thought more and more about it, I decided to make a list. First off, start with the things you are passionate about. List them all, but remember passions only. Then list what you think people want to read about. Do any of the things on that list match up to the first? Are you just writing things you assume people want to read about? Why? Doing that is only going to make you come off as insincere. Even if you think you are going to make people love you, they won’t be loving the real you. For example, I do not have children, (by personal choice), so should I write about “mom things”? Just because there is a large audience of moms out there, I’m not going to pretend to be one. I am a wife, a yogi, someone who has long struggled with money matters, dog lover, outdoor enthusiast and yogi!
For example, I do not have children, (by personal choice), so should I write about “mom things”? Just because there is a large audience of moms out there, I’m not going to pretend to be one. I am a wife, a yogi, someone who has long struggled with money matters, dog lover, outdoor enthusiast and yogi! That being said, I want to share those loves and hope that some others might share that love.
Maybe there are some folks that will love it, and maybe there will be people who simply don’t enjoy what I write. But you know what? At least I’m writing for me. I can’t please everyone in my life, why should I try to please everyone online? We all know that will NEVER happen.
What are you doing or have you done to find your niche?
I’d love to hear how you went about choosing! Did you start out doing something then find it? Did you have it all in place before you started your blog or anything in your life?